What is Hablo?
Hablo is a trade engagement platform for the travel industry. Travel agents use it free, every day, to learn about destinations and suppliers, get answers from an AI assistant trained only on partner-approved content, and earn recognition through Club Hablo. Destinations, tourism boards and suppliers pay an annual subscription for an organisation page that reaches those agents with content, training, incentives and analytics.
Three groups, one platform.
Destinations and suppliers
Tourism boards, destination marketing organisations and travel suppliers get an organisation page, a content feed, video, incentives and a live analytics dashboard. Hablo for destinations · Pricing
Travel agents
Agents learn in a few minutes a day, ask Hablo AI questions about the destinations they sell, and earn Kudos and badges. Free, always. Hablo for agents
Travel agencies
Agency owners and managers keep a whole team current without taking anyone off the floor for a training day. Hablo for agencies
What is on the platform.
- Daily Quiz. A new question each morning sends agents to a destination’s page to find the answer.
- Newsfeed and video. Destinations and suppliers post updates, offers and short videos that agents follow.
- Hablo AI. An assistant trained only on partner-approved content. Answers cite their sources.
- Club Hablo. Agents earn Kudos, climb four status tiers and collect badges. How Club Hablo works
- Organisation pages. Each destination or supplier has its own page, content, incentives and community.
- Partner analytics. A live dashboard of page views, followers, post impressions, video views and most engaged agents.
- Hablo Academy. A full on-demand learning platform, launching December 2026.
How Hablo differs from a training course or an LMS.
Most travel trade training is a one-off event: a course, a webinar, a certificate. People forget most of what they learn in a single session unless it is reinforced, which is the pattern described by the forgetting curve.
Hablo is built around daily reinforcement in the flow of work. Agents come back each day for the quiz, the feed and the AI assistant, so what they know about a destination is kept current, not learned once.
The full argument is in our founder’s white paper, Travel has a training problem.
Hablo at a glance.
- Category
- Travel trade engagement and training platform
- Users
- Travel agents and travel agencies
- Customers
- Destinations, tourism boards and travel suppliers
- Price for agents
- Free
- Price for partners
- Four annual plans, from £5,500 a year
- Partners
- 60+ destination and supplier partners
- Reach
- Roughly 1 in 3 travel agents in the UK and Ireland
- Markets
- Rolling out across 14 international markets
- Available on
- Web, iOS and Android
- Company
- Hablo Ltd, registered in England, with offices in London
Common questions about Hablo.
Who is Hablo for?
Three groups. Travel agents who want to stay current on what they sell. Travel agencies that want their whole team kept up to date without training days. Destinations, tourism boards and suppliers that want to train, inform and reward the agents who sell them.
Is Hablo free for travel agents?
Yes. Hablo is free for travel agents, always. Destinations and suppliers pay for their presence on the platform.
How much does Hablo cost for destinations and suppliers?
There are four annual plans, starting from £5,500 a year. Every plan includes unlimited posts, video, incentives and chat. The pricing page lists what each plan adds.
How is Hablo different from a learning management system (LMS)?
An LMS delivers a course once and records a completion. Hablo is built for daily use: a newsfeed of partner updates, destination videos, a Daily Quiz each morning and an AI assistant for questions as they come up. The aim is knowledge that is reinforced every day, not learned once and forgotten.
What is Hablo AI?
Hablo AI is an assistant for travel agents. It is trained only on content approved by the destinations and suppliers on the platform, and its answers cite those sources, so an agent can check where an answer came from before passing it to a client.
What is Club Hablo?
Club Hablo is the recognition programme built into Hablo. Agents earn Kudos for learning and taking part, move through four status tiers, and earn badges that show on their profile.
What is Hablo Academy?
Hablo Academy is a full on-demand learning platform inside Hablo. It launches in December 2026.
Who runs Hablo?
Hablo is owned and operated by Hablo Ltd, a company registered in England with offices in London.
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