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The global trade engagement platform

Where travel agents choose to show up.

Thousands of travel agents open Hablo every day to learn, ask, and earn. Put your destination where that habit already lives — with continuous learning, an AI trained to help agents sell, and a loyalty engine that turns attention into habit.

The trade’s daily habit Live & expanding 14 international markets rolling out

Trusted by the destinations and suppliers shaping the future of travel

Visit California
Qatar Tourism
Tourism Australia
Las Vegas
JetBlue
Visit Florida
Virgin Voyages
Brand USA
For the agents themselves

The platform agents actually want to use.

Hablo isn’t something destinations push onto agents. It’s where thousands of travel agents already choose to spend a few minutes every day — learning, earning, and getting answers they can trust.

Hablo is free for travel agents, always. See Hablo for agents
The shift

Trade engagement is evolving. Most platforms haven’t.

The old world
Training as a one-time event
Static certifications that create false confidence
Agents expected to self-educate
Success measured in logins and completions
Knowledge that evaporates within a week
The new reality
Engagement in the flow of daily work
Content reinforced continuously, not just once
AI that answers questions in the moment they arise
Metrics that reflect intent, not just activity
Knowledge that compounds over time
Why it works

An ecosystem, not a gatekeeper.

Hablo only works when it’s good for everyone in it. That’s why we built it that way.

For destinations & suppliers

Reach a community of motivated agents with measurable engagement. Stop guessing whether your trade marketing is working.

For travel agents

Earn rewards for learning, get instant answers from verified sources, and build expertise on the destinations you sell. Free, always.

For trade organisations

Your agents stay sharper, sell with more confidence, and bring more revenue back to your business. We support what they do, we don’t replace it.

What Hablo is

Your destination, where the agents already are.

Hablo is the platform travel agents choose to use every day. You join the ecosystem, get your own organisation page, and become part of how agents learn, ask, and sell — without building an audience from scratch.

myhablo.com/visit-california
Visit California organisation page on Hablo — feed, incentives, AI panel and activity.

Your organisation page on Hablo

Your content, your AI, your incentives, your community.

myhablo.com
Hablo platform home — profile, feed, kudos and AI panel.

The Hablo platform

Thousands of agents. Daily habit. Loyalty rewards. Expanding to 14 markets.

Already there

You inherit an audience that’s already in the daily habit of learning.

Already earning

Club Hablo rewards agents for engaging with you — without you running a separate loyalty programme.

Already ready

Hablo AI answers your destination’s questions in seconds, on every device agents use.

The daily habit

The reason agents open Hablo every morning.

Each morning, a new Daily Quiz question sends agents to a destination’s page to find the answer — learning something new, earning Kudos, and building the daily habit your destination benefits from. It’s the engine behind the engagement, not a nice-to-have.

A Tourism Australia Daily Quiz post on Hablo: 'The Twelve Apostles rock stacks sit along which Victorian coastal route?' with answer options and a +75 Kudos reward.
Morning question
A new quiz lands each morning.
Visit the page
Agents open a destination’s page for the answer.
Learn + follow
They learn something, and follow you.
Earn Kudos
Rewarded for showing up.
Three pillars

Three reasons agents keep coming back.

Hablo AI

An AI trained to help agents sell. Trained exclusively on partner-approved content — no hallucinations, no third-party inaccuracies, so answers are safe to pass to clients. Agents get verified answers in seconds.

Trained only on partner content

Continuous Learning

Learning happens in the flow of work — a curated newsfeed of supplier updates, destination videos, and a Daily Quiz that brings agents back every morning. No training days, no one-and-done courses.

Live now · newsfeed · videos · Daily Quiz
Hablo Academy — a full on-demand learning platform — coming Q3 2026.

Region-Based Targeting

Think global, act local. Assign Market Managers per region, geo-target content feeds, and build a regional community of agents market by market as Hablo expands across 14 markets.

Expanding to 14 markets · per-region attribution
myhablo.com/ai
A Hablo AI conversation: an agent asks for a family resort near San Diego under $500, and Hablo AI answers with Hotel del Coronado, pricing, and numbered source citations verified by Visit California.
A sample Hablo AI exchange — every answer cited to verified partner content.
Why static training fails

Knowledge fades the moment training ends.

Hablo resets the curve with daily reinforcement in the flow of work — a curated feed, supplier videos, the Daily Quiz, and Club Hablo Kudos that keep knowledge alive.

0% 50% 100% DAY 0 DAY 1 DAY 3 DAY 5 DAY 7 Hablo continuous readiness Traditional training
Hablo continuous readiness — sustained 85–92% over 7 days
Traditional training — drops ~90% by day 7
Flagship case study

Visit California chose Hablo.

A competitive global pitch. A mandate to move from a training platform to a daily engagement hub. Hablo won.

Why this matters for you
  • Visit California sets the bar globally for tourism trade programmes.
  • They evaluated the market and chose Hablo on capability, not legacy.
  • Hablo platform access is core to their solution — the same platform any partner subscribes to.
14
key source markets
Deploying across our new global rollout.
0 → 1
built from a standing start
A complete daily engagement hub, not a bolt-on.
AI-first
verified-content AI
An AI assistant trained only on approved partner content.
30+
destination & supplier partners
The peer group Visit California joined.

Full deployment launches into peak travel season 2026.

In their words

Named destinations, on the record.

“Working with Hablo as a smaller DMO has given us access to easily and efficiently educate a highly engaged frontline travel trade community in an important source market. We have seen a significant increase in itinerary inclusion since we joined forces with Hablo.”

Cathy CartierCEO · Visit SLO CAL

“Hablo has become a trusted partner for us. Their platform is our direct, daily connection to the frontline travel trade that we can engage, educate, and incentivise every single day.”

Phil WhiteTravel Industry Sales Director · Visit Orlando

“Hablo has not only expanded communication for our industry, they have perfected it. They provide the tool for our region to market, train, and communicate online and in person every day.”

Paul MasonSenior Manager Global Trade Development · Visit Lauderdale
The next frontier

Paid is measured. Owned is measured. Earned is measured. Trade is next.

Every other pillar of the marketing mix has attribution. We are building the infrastructure that closes the loop on trade.

Paid
Measured
Owned
Measured
Earned
Measured
Trade
Now measurable

Partners already get a live dashboard — page views, followers, post impressions, video views, and a leaderboard of their most engaged agents. The frontier is closing the loop from engagement to booking.

myhablo.com/analytics
Visit California's Hablo analytics dashboard: page views, followers, video views, post impressions and interactions, an impressions and reach chart, top content, engagement by market, and a leaderboard of the most engaged agents.
A partner’s live Hablo dashboard — engagement, reach, and top agents, in real time.
Pricing · Destinations & suppliers

Hablo at every scale.

From a single brand entering the community to a global, multi-market deployment. Unlimited posts, incentives, and video on every plan.

Starter
A single brand entering the community.
Your presence
Partner
A DMO or supplier group with regional partners.
Bring your partners
Enterprise
A major DMO or global brand across markets.
Global scale
The thinking

Travel has a training problem.

Our founder’s white paper on why trade training keeps failing — the biology, the broken architecture, and what an honest redesign looks like.

By Russell Meara · ~20 min read
Talk to us

Ready to become part of your agents’ daily habit?

No obligation. We typically respond within one business day.

A 30-minute walkthrough of the platform, tailored to your market.
A look at how thousands of agents engage with destinations on Hablo.
Honest answers on fit, timing, and what success would look like for you.

By submitting, you agree to be contacted about Hablo. We don’t share your details.

Are you a travel agent? Hablo is free, always. Sign up and start earning Kudos →