Pricing · Destinations & suppliers

One platform. Every market. Priced to scale with you.

Plans for destinations and suppliers — travel agents always use Hablo for free. Every plan is a single annual partnership — no per-post fees, no metering, no surprises. Unlimited posts, video, incentives, and chat on every tier.

Annual partnership No limits on content No setup fees
Starter
Your presence in the community
£5,500 / year
A single brand entering the Hablo community
UK & Ireland
Your own organisation page, in front of a daily-active agent community.
  • Full organisation page
  • Unlimited posts, video, and chat
  • Hablo AI assistant, trained on up to 500 pages of your content
  • Essential analytics dashboard
  • Self-serve support
Partner
Bring your partners
£19,500 / year
A DMO or supplier group with regional partners
Global markets
Everything in Growth, plus
Connect up to 15 partner organisations — let your regional and private-sector partners engage the community directly.
  • Priority positioning across the agent journey
  • Hablo AI trained on up to 4,000 pages
  • Advanced insights and a dedicated account manager
  • Hablo Academy — 24 courses + AI Translationscoming Q3 2026
Enterprise
Go global, market by market
Let’s talk
A major DMO or global brand operating across markets
Global, multi-market
Everything in Partner, plus
Unlimited Market Managers + cross-market boost — run a local strategy in every market under one global brand.
  • Featured positioning across markets
  • Scaled usage across partners, AI, and Academy — no fixed caps
  • Hablo Academy — AI Translations + Transcreationcoming Q3 2026
  • Full insights and a dedicated success manager

All prices are annual and exclude VAT. Agents always use Hablo for free.

Founding partner pricing

These are Year 1 founding-partner rates as we open our new global markets. Join now to lock in launch pricing for your first year.

Compare plans

Every feature, tier by tier.

Starter GrowthMost popular Partner Enterprise
Markets
Markets covered UK & Ireland Global markets Global, multi-market
Presence & content
Organisation page
Unlimited posts, video & chat
Hablo AI
AI assistant, trained on your content Up to 500 pages Up to 4,000 pages Scaled, no fixed caps
Engagement & loyalty
Club Hablo loyalty (Kudos, badges, leaderboards)
Incentives Unlimited Unlimited Unlimited
Daily Quiz eligibility
Learning
Continuous learning (feed & video), live
Hablo Academy coursescoming Q3 2026 24 courses Translations + transcreation
Reach & partners
How prominently your content surfaces Standard Priority Featured
Connect partner organisations Up to 15 Scaled
Region-Based Targeting / Market Managers Included Unlimited
Analytics
Live dashboard
Insights level Essential Advanced Full
Top-agent leaderboard
Support
Support Self-serve Dedicated account manager Dedicated success manager
Starter
Markets
Markets coveredUK & Ireland
Presence & content
Organisation page
Unlimited posts, video & chat
Hablo AI
AI assistant, trained on your contentUp to 500 pages
Engagement & loyalty
Club Hablo loyalty (Kudos, badges, leaderboards)
IncentivesUnlimited
Daily Quiz eligibility
Learning
Continuous learning (feed & video), live
Hablo Academy coursescoming Q3 2026
Reach & partners
How prominently your content surfacesStandard
Connect partner organisations
Region-Based Targeting / Market ManagersIncluded
Analytics
Live dashboard
Insights levelEssential
Top-agent leaderboard
Support
SupportSelf-serve
GrowthMost popular
Markets
Markets coveredGlobal markets
Presence & content
Organisation page
Unlimited posts, video & chat
Hablo AI
AI assistant, trained on your contentUp to 1,500 pages
Engagement & loyalty
Club Hablo loyalty (Kudos, badges, leaderboards)
IncentivesUnlimited
Daily Quiz eligibility
Learning
Continuous learning (feed & video), live
Hablo Academy coursescoming Q3 202612 courses
Reach & partners
How prominently your content surfacesEnhanced
Connect partner organisations
Region-Based Targeting / Market ManagersIncluded
Analytics
Live dashboard
Insights levelStandard
Top-agent leaderboard
Support
SupportSelf-serve
Partner
Markets
Markets coveredGlobal markets
Presence & content
Organisation page
Unlimited posts, video & chat
Hablo AI
AI assistant, trained on your contentUp to 4,000 pages
Engagement & loyalty
Club Hablo loyalty (Kudos, badges, leaderboards)
IncentivesUnlimited
Daily Quiz eligibility
Learning
Continuous learning (feed & video), live
Hablo Academy coursescoming Q3 202624 courses
Reach & partners
How prominently your content surfacesPriority
Connect partner organisationsUp to 15
Region-Based Targeting / Market ManagersIncluded
Analytics
Live dashboard
Insights levelAdvanced
Top-agent leaderboard
Support
SupportDedicated account manager
Enterprise
Markets
Markets coveredGlobal, multi-market
Presence & content
Organisation page
Unlimited posts, video & chat
Hablo AI
AI assistant, trained on your contentScaled, no fixed caps
Engagement & loyalty
Club Hablo loyalty (Kudos, badges, leaderboards)
IncentivesUnlimited
Daily Quiz eligibility
Learning
Continuous learning (feed & video), live
Hablo Academy coursescoming Q3 2026Translations + transcreation
Reach & partners
How prominently your content surfacesFeatured
Connect partner organisationsScaled
Region-Based Targeting / Market ManagersUnlimited
Analytics
Live dashboard
Insights levelFull
Top-agent leaderboard
Support
SupportDedicated success manager
On every plan

No metering. No catch.

Unlimited posts, video, incentives, and chat — no per-message fees
The Hablo AI assistant, trained only on your approved content
A live analytics dashboard from day one
Access across desktop, laptop, tablet, and the mobile app
One annual partnership — no setup fees, no surprises
The real comparison

Compare it to what you’re doing now.

Roadshows, FAM logistics, printed manuals, a generic LMS nobody opens, or building and maintaining your own portal — each costs far more than a Hablo subscription and reaches agents once, not every day. Hablo replaces the one-off spike with a daily relationship, fully measurable, for a fraction of the cost.

A single roadshow

A week of logistics and travel. One room of agents. Gone the moment the lights go up.

A custom-built portal

Months of build, then a maintenance bill that never ends — and you still have to drive the traffic.

A year on Hablo

A daily relationship with the trade, fully measurable, for a fraction of the cost.

Questions

The detail, answered.

What counts as an “organisation” for pricing?

A single brand, destination, or supplier with one organisation page. If you have regional or private-sector partners who need their own presence, Partner and Enterprise let you connect them.

Is there a contract, and how long?

Hablo is an annual partnership. There are no setup fees and no per-message charges — we confirm the specifics with you before you commit.

Do agents pay anything?

No. Hablo is free for travel agents, always. The pricing on this page covers destinations and suppliers only.

What does “global markets” include, and which tiers get it?

Starter covers the UK & Ireland. Growth, Partner, and Enterprise include our global markets as we roll them out, market by market.

How do partner connections work on Partner and Enterprise?

Partner lets you connect up to 15 partner organisations so your regional and private-sector partners engage the community directly. Enterprise scales this with unlimited Market Managers across markets.

When does Hablo Academy launch, and is it included?

Hablo Academy launches in Q3 2026 and is included from Growth upward. Until then, learning runs live through the feed, supplier videos, and the Daily Quiz.

What’s the founding-partner launch pricing, and how long does it last?

These are Year 1 founding-partner rates as we open our new global markets. They lock in your first-year pricing, and we are clear about what happens at renewal before you sign.

Who owns the analytics and engagement data?

Your engagement and analytics data is yours. You get a live dashboard from day one and can export what you need.

Can we upgrade mid-year as we grow?

Yes. You can move up a tier whenever you are ready — talk to us and we handle the change.

Talk to us

Not sure which plan fits? Let’s work it out together.

Tell us about your markets and goals — we’ll recommend the right starting point. No obligation.

A clear recommendation based on your markets and goals.
An honest view of which tier you actually need — no upsell.
Founding-partner pricing while our global markets open.

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